If your anything like me, every now and then you need a shot of inspiration. When I'm looking for inspiration I either look for a quote, a motivational story or lecture, or I get around like minded people to prop me up. And it works like a charm....
Deciding to use the services of a SEO (Search Engine Optimiser) or web developer is a big decision, that can potentially improve your site and save you time, but it is important to beware of SEO’s that claim to guarantee rankings. The simple f...
All the hard work and creative effort. The planning, organising, scouting, casting, performances, equipment, crew and so on. It all comes down to this. The shoot. It's only a moment in time but everything depends on getting it right. Does this so...
The execution of an idea is just as im portant as the idea itself. It has a huge affect on whether or not you can sell your idea to an audience. Most of us, for example, have seen the special features on our favourite Bluray or DVD. You will ver...
Comedian Dave Flanagan had been publishing email campaigns for several years. Since utilising the analytical tools available with customised email delivery applications he has come to realise that his previous efforts had not been working. See wh...
My friend and I love to have completely frivolous experiences. This past weekend, we decided that we were going to go to Queensland for the day, just to go to Sizzler. The premise of the idea was that it was so stupid… we just had to do it. ...
One of the most valuable assets any business or individual may possess is their network of contacts, or as we in the marketing world like to call it, their database. In essence it has more value than gold. It generates work, referrals, income a...
Ahh, don’t you just love this time of the year? As summer comes to an end, the nights are cool, beautiful amber leaves start to litter the streets and this year we get something extra special…election posters! As candidates flood ou...
In a world where a frantic pace has become the norm, we sometimes forget that lasting impressions are made by the little things. The thank you’s and acknowledgments, the smiles in a greeting, the odd phone calls or email just to stay in ...
Estimates suggest that Apple's App Store is turning over $200 million per month in selling iPhone Applications. In addition to this, smart phone apps have only become the rage in the last couple of years. It would appear there are a lot ...
There’s nothing like having someone reiterate how clever you are… especially your boss! It is rare that anyone will approach you after the fact and say “Do you know what? You were right!” Ooooh… it makes me all goos...
We have all heard the saying, "if you fail to plan, you plan to fail." Well there is no better time to put a plan in place or review your existing strategy than at the start of the year. Especially when that year ushers in a new decade. Many o...
In the age of global markets and economies, connectivity has never been so important. Technology is racing ahead and the internet, teamed with mobile and wireless connections, means that there are endless options for people to reach you, however whe...
An interesting thing happened to me not long ago. A colleague and I were in a meeting to take a brief for a pitch against some other advertising agencies for the account of a prospective new client. As per usual we started by handing them our ...
It seems that everyone can be in their own movie these days. The advent of YouTube, facebook, Dailymotion, vimeo, hulu and other video sites has brought with it a plethora of video content...there are videos about everything. What a grea...
A while back we had a client approach us who wanted help in launching their business with a website, because they felt that was what everyone else was doing. They had no logo, no business identity, no business plan, and no real idea of how to bui...
Time and time again clients have asked us the question, how do we determine if our advertising is getting results? Generally this is a very difficult question to answer as the results of advertising are difficult to quantify. Television ads, pres...
In a crowded market place, with many companies selling the same service or product, the only differentiation and separation method is through branding and image, and that ultimately is achieved with graphic design. A powerful tool for business, g...
In these challenging economic times it is sad to see people going out of business. No one likes to see the hard work of another person come to nothing, however, we're seeing it more and more every day. For those that remain it's like having...
In the busy world of business it often becomes a challenge to keep up with that all important communication with staff and clients. In many cases this is affected by time constraints and also geographical limitations. If you've got somethin...
Have you ever been to a networking event, handed out every card you had in your pocket and felt like it was a great achievement? Well, you're right...it was. Meeting new people who may become involved in your business is something that i...