Nucleus Media
when Lightforce wanted to add grunt to their brand, we provided the muscle
Taking the new brand to market
Stage 2 was to create a campaign that got the new look infront of the Lightforce market segment, targeting both existing and potential clients. The approach was to develop a theme - "Dawn of a new era". This concept marked both the launch of a new HID lighting product range for Lightforce and it showed their market that they are progressive and vibrant.
