We have had a long standing relationship with Encounter Youth who run the Adelaide Schoolies Festival. In the past we have helped them primarily with video work. However, this year we felt it was time to encourage them down a different road. We felt the logo design needed to break the mould of the past and reflect a music video style that would fit on MTV. After a bit of convincing the new team are extremely excitied about their new look logo design for the Adelaide festival that is destined to shape future brand development.