Nucleus Media
is that a party in a bus stop?
must be a schoolies television ad
Schoolies 2008 bus service community service television ad
For the past few years the motor accident commission, RAA, Genesis Tour and Charter and Encounter Youth have been running a free return bus service to Victor Harbor for the Schoolies Festival. The idea - keep the road free of cars to reduce the potential for accidents. Great idea, the probelm was that it was under utilised. After running this television ad the service completely booked out for the first time eva and in record time. It's proof that a great idea works.
