First impressions count, especially when your brand is competing on a world stage. Your identity forms the foundation of your brand. It should invoke trust and confidence in your clients. Colours, shapes, text and imagery all generate emotional responses and should be carefully considered. We involve our clients in every step of the logo design and identity development process. This enables us to correctly interpret the personality of your business. The result of this collaboration is a logo design that sets the correct foundation for your brand.
Creating a corporate style guide is the best way to maintain brand consistency and recognition. A corporate style guide illustrates how a logo must be used, details the correct colours and fonts as well as highlighting illegal logo usage. These documents become extremely valuable when you need to send your logo to third parties such as printers, other companies for advertising purposes or any affiliate for usage on web, print or video applications. Your corporate style guide ensures there are no grey areas in how your logo design is to be used.
Your corporate stationery is often the first point of contact any new client will have with your business or organisation. Whether your handing out your business card, or sending a quote on your letterhead, your corporate stationery will convey a message about what kind of company you are. Therefore your stationery design requires the same level of attention as your logo design. A corporate stationery kit may consist of business cards, letterhead, with compliments slips, presentation folders and envelopes.