Ahh, don’t you just love this time of the year? As summer comes to an end, the nights are cool, beautiful amber leaves start to litter the streets and this year we get something extra special…election posters!
As candidates flood our streets, stobie poles, fences, shop windows and letterboxes with seemingly pointless, self-indulgent materials, it makes me wonder, does any of this even contribute to the voters decision making? Do these materials even do anything but contribute to the destruction of forests, increase of landfill and their carbon footprint? While it may not be the opinion of everyone, the mixed messages of these people who are allegedly leading change in our environment, really bothers me! They are supposedly the number one choice to protect our environment yet they too are printing thousands upon thousands of posters and pointless, annoying materials. Is their campaign message “do as I say, not as I do”? I’m confused.
It did however bring me to think about the way in which our business manages our carbon footprint and how we can work in a more efficient and paperless organisation. The team at Nucleus Media rely heavily on electronic communication rather than printed documents. We use the relatively competitive cost of digital printing to our advantage and only print materials in small runs on a needs basis. We are currently in the process of building an internal job management system to efficiently manage our creative workload without relying on the traditional paper trail.
Carbon footprint is always taken into consideration when making recommendations to our clients, with particular importance placed on how our recommendations will be perceived by their consumers. We also partner with other organisations and suppliers that make the same conscious efforts we do to decrease our negative impact on the environment. And we are always looking for new ways to do this.
The team also take other small measures to reduce our carbon footprint like turning off the lights, air conditioners and computers when not in use.
Have you stopped and thought about your carbon footprint? Take a look at your processes and procedures. What can you do better, greener and more effectively?
Make it a point of discussion and don’t be afraid to tell your clients how you are effectively reducing your carbon footprint. Simple things like using FSC approved paper allows you to have a mark printed on your letterhead or business card to acknowledge your actions. Lead by example and do as you say.
There is one good thing about those nonsense election posters though, the far more honest and thought provoking messages that local ‘artists’ graffiti over the top. Some are great for a laugh!
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