In a world where a frantic pace has become the norm, we sometimes forget that lasting impressions are made by the little things. The thank you’s and acknowledgments, the smiles in a greeting, the odd phone calls or email just to stay in touch. The little things.
These things are what lasting working relationships are founded by. Making an effort to be that genuine, likeable representative of your firm who can stay in contact through the busy.....and not so busy times. A working relationship with your client is not just about what comes your way in monetary terms, but that by being patient and staying in touch even when there is nothing to receive – that strong relationships will be built, and in turn business to business relationships will come to fruition.
Next time you have second thoughts about keeping in touch with that client who only offers a small glimmer of a possibility, stick it out. Small seeds eventually grow and business will prosper for a person who can do the right thing by those around them by growing the relationship before you expect to benefit from it.
So smile, you never know who’s watching!
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