An interesting thing happened to me not long ago.
A colleague and I were in a meeting to take a brief for a pitch against some other advertising agencies for the account of a prospective new client.
As per usual we started by handing them our business cards, and then continued with the meeting. A little later the client said "I've gotta stop you right there and let you know that you already have our business." We were stunned because we hadn't finished receiving the brief for the pitch yet. On enquiry the client said that it was because they loved our business cards and that they were more creative and modern than our competitors. Therefore they felt sure they wanted to use us.
For every person that has the courage to speak up, like this client, there are hundreds of others who won't. Therefore it stands to reason that there would be a great number of potential clients that we come across day to day that will be influenced by our corporate image.
With that in mind, what do your business cards say about you? Your letterheads, your logo, your office, your car, your clothes, your speech? All of these have an impact on how others perceive you, and ultimately these factors will help prospective clients decide whether they will do business with you or not.
Our recommendation is to invest in your image, it may just be the difference between winning a major account or just being one of the players.
Click here to see for yourself a video of what this client had to say...
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